What method is typically NOT used to determine the valuation of a company?

The method typically not used to determine the valuation of a company is market research analysis. While market research can provide valuable insights into industry trends, consumer behavior, and market conditions, it does not directly assess a company's financial performance or intrinsic value in the way that valuation methods do.

Discounted Cash Flow (DCF) analysis, comparable company analysis, and precedent transactions analysis are well-established valuation techniques specifically designed to estimate a company's worth based on financial metrics. DCF analysis focuses on the present value of a company's expected future cash flows. Comparable company analysis evaluates a target company's value in relation to similar publicly traded firms, while precedent transactions analysis examines past M&A transactions involving similar companies to establish pricing benchmarks.

In contrast, market research analysis may inform business strategy or help identify potential market opportunities but lacks the rigorous financial modeling required for valuation. Hence, it does not serve as a primary tool for determining a company's market value.